One challenging aspect of handling a business is that, no matter how many positive reviews it gets from other clients, there will always be dissatisfied customers. And in the internet age, where most consumers do their shopping online, all businesses – whether big or small – are likely to receive negative feedback from these customers through various online platforms, including social networking …
Archives for March 2013
Online Reputation Management: A Primer
When a potential customer Googles a company’s name, three things could happen: (1) the company’s name turns up in the results page with positive or neutral content, (2) the company’s name turns up with bad product reviews or backlash from a competitor, or (3) the company’s name doesn’t turn up at all. Business competition has entered the online arena, and many companies are taking advantage of …