Ray Kroc, the genius behind the meteoric rise of McDonald’s as a fast food chain, once said, "Look after the customers and the business will take care of itself.” This nugget of wisdom rings especially true in the Internet age, where the effects of poor customer service become amplified as dissatisfied customers of all stripes can vent their frustrations in social media. Reviews can be a gateway …
[Read more...] about Reviews As The Lifeline Of The Business
Like it or not, the world is watching in the digital era and keeping a low profile is nearly impossible. While responsible behavior and preventive measures protect a clean reputation, an already damaged one can still be rebuilt, though not without difficulty. Turning around a tarnished reputation is nothing new. Both high-profile individuals and large companies have staged several reputation …
In the days where data leaks can ruin companies and individuals, being fearful of your privacy and communication online is natural. Beginning the foundations of future online reputation defense can never start too early. Trying to protect yourself (and your reputation) from data breeches and other damaging activity early on should be top priority, but before full-on actual online reputation …
[Read more...] about Starting from scratch: How To Protect Your Good Name Online
Anyone familiar with Spongebob Squarepants (and sympathize with his nervousness during driving lessons) would remember his crucial mistake of “flooring it” when pulling out of the driveway. Hitting on all sixes is ill advised for anything short of driving away from a pyroclastic flow; the same principle applies in social media optimization. Establishing a social media presence requires both …
[Read more...] about Don’t Floor It: A Less-Is-More Approach To Social Media Presence
The November opening weekend was a duel between the live-action Interstellar and the animated Big Hero 6. While a successful turnabout for both films, the latter, a Disney film based on a Marvel Comic, won in the opening box office in the United States alone, outshining the Christopher Nolan space opera and highlighting Disney’s rebound from its nadir in the 2000s. The seeds of Disney’s box …
[Read more...] about Tuning In To Your Audience To Win (Back) Your Crowd
Due to the influence of social media and customer-centric review websites today, and people’s tendency to share their opinions and experiences on any and all cyber outlets that will allow it, upholding a robust image in the digital space has become critical for the health of your business. To protect both your brand and bottom line, not only must you run your business in a manner that produces …
[Read more...] about Rules of Thumb: Key Principles in Managing Your Online Reputation
Some naysayers doubt the importance and benefit given by personal branding to one’s career and business, questioning the role played by what they perceive as a needless focus on hollow narcissism over offering better products and services. To condense everything about the principle into shallow self-promotion is incorrect; a personal brand is more than just about the person involved and also …
[Read more...] about The Role of Personal Branding in Your Online Reputation
Corporate leaders are seen as a reflection of the business culture. Executives are often affected by events external to their businesses. Whether they have a hand in these events or not, having a sterling, untainted reputation maintains both the executive’s credibility and reputation and that of the company. Investors and customers often judge businesses based on the reputation of their leaders …
[Read more...] about Proactive reputation management, public relations, and rising careers
Content is the backbone of any web promotion campaign, whether for social media marketing or online reputation management. It serves as the primary conduit for web traffic and anchors people and businesses to their supported brands. Making sure that the content available to the users is worth looking at needs a dab hand; knowing how much content to post and how often, meanwhile, is a matter of …
[Read more...] about How much and how often: Content management for online reputation management
So you’re ready to shake off the unwarranted online negative press that’s been clinging to your company name for quite a while, and you’ve been told that launching an online reputation repair campaign is the way to go to completely rehabilitate your brand. Unfortunately, however, you don’t know your way around the uncanny landscape that is online reputation management. Fear not – this article …
[Read more...] about Major Missteps in Online Reputation Management
