In recent years, the importance of social media to businesses has become increasingly evident. A report released by Nielsen earlier this year showed that 89% of advertisers that participated in its survey take advantage of free tools offered by major social networking sites, and 64% plan to invest more in social media advertising in the future. Given the huge impact that social media has had on …
Archives for April 2013
Online Reputation Management: Sieving the Good and the Bad
With the volume of internet content ranging from one extreme to the other, negative feedback is not the ultimate indicator of a business’ destiny. All forms of online content serves millions of purposes for millions of users. Businesses should embrace negative feedback as an opportunity; not doing so can and will directly harm profitability. Despite the theory that bad publicity is bound to come …
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Dos and Don’ts When Using Social Media for Online Branding and Reputation Management
Since millions of people all over the world use social media platforms to gain information about brands or products, it may seem easy for businesses to establish a large following online. After all, most of the content posted publicly online is likely to be viewed by a number of people, particularly those on major social networking sites. However, it is not enough for businesses to rely on merely …
Building Your Brand Online, Past the Sell-By Date
A brand should be timeless and ubiquitous, and putting it out there on the fickle internet is the tricky part. Business owners usually turn to a memorable design to lay initial foundations for their brand. The wisdom of this can’t be contested, as casual surfers are often fetched by eye-catching aesthetics. Good design could be impressed upon the consuming public through a website layout, a logo, …
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When Buzzwords Backfire
When developing content for the purpose of online reputation management, it is tempting to sprinkle trending buzzwords around and try to ride the keyword’s wave. While hashtags are an effective strategy for discovery on LinkedIn and Twitter, overusing buzzwords can do more harm than good. Because most trending buzzwords are time-sensitive, using them constricts the relevance of your content to a …
The Three Basics of Managing Online Reputation
There’s no telling what is going to surface on the internet about you. Between check-in “tags” and photos friends post on Facebook, there’s little anyone can do to control what third parties publish about them online. While effective online reputation management is the kind of stuff best left to the professionals, there are a number of things you can do to proactively keep your online reputation …
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Social CRM Rule #1: Get On Facebook
Before the digital age, companies relied on mass media to reach their target demographic. Television, radio, and print advertising consumed the bulk of marketing budgets aiming to deliver branding messages to a desired group of recipients. While successful during its time, traditional methods customer relations only ran one way, permitting companies to broadcast their messages, but preventing …
Digital P.R. in 140 Characters or Less
The practice of public relations has existed as long as organized enterprise. Every company needs to remain in good favor with its customers in order to continue selling its goods and services. Likewise, customers need to feel that the manufacturers of the goods they purchase with their hard-earned money are listening to what they have to say about the products. Public relations are an …
Addressing Customer Complaints Remotely
The internet is fast becoming the easiest platform for customer interaction. With over a billion active users on networks like Facebook and Twitter, two-way communication between companies and their clientele has never been more feasible. When a brand posts on Facebook, its target market can immediately see, respond, or share the post, making it faster than ever for digital marketers to …
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