The World Wide Web is a great place where your brand can prosper and build up steam. It is where technology, users, content, and other dynamics converge to form a winning experience both for your brand and its target market. However, it remains a parlous place, a black hole that could swallow the whole of your marketing efforts on a whim. Its democratized nature exposes your reputation to …
Archives for March 2014
ORM Support: Forging A Brand Identity In Social Media
A concrete brand identity can help facilitate the organic growth of a brand’s social media presence, which can aid it in not only reaching a wider customer base but also accommodating more effective online reputation management campaigns. Understanding this, companies must strive to mold a favorable perception of that brand in the eyes of its target audience. This should aim not only to help …
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Responsible Damage Control: Reining In What You Can In Online Reputation Defense
There are two important aspects to consider in the game of online reputation defense. One consists of elements that people have little to no control over, such as outside reviews and comments, defamatory accusations, and past actions. Likewise, there are elements that can be brought under extensive personal control and supervision, such as social media comments, online content, corrections to …
Online Reputation Management: What To Do On Your Own And What To Leave To The Pros
Moving past your mistakes is one thing; living them down is another. In the fickle world of the Internet, online reputation management (ORM) is a virtual necessity. Whether you happen to be the subject of scrutiny or unfair criticism or need to keep your own mistakes from being blown out of proportion, ORM can be used to protect your good name. The best part of all is that you can lay the …