A few years back, businesses started turning to social media websites to market their products and maintain a good online reputation. Last year, 94% of all businesses with a marketing department used social media as a marketing platform. This year, social media continues to play an important part towards helping a company maintain a strong online presence.
New social media trends develop every day, and it is important that companies apply these trends to their social media marketing strategy for 2013:
Pinning on Pinterest. 2012 saw the number of people using Pinterest grow by over 1,000%, with Google Plus coming in second at 80%. A study found that fifty brands that used Pinterest for a promotion experienced a 150% surge in their number of followers.
Mobile is Key. Around 126 million people open their Facebook profiles on their mobile phones and tablets. The number of individuals accessing their social media accounts through small gadgets has jumped, so businesses should take the cue and create mobile-friendly apps and content for people on the go.
Consider All Demographics. Another key to having a successful online reputation management campaign is to learn how to cater to all demographics, from the youth to the seniors. Many businesses make the mistake of considering social media to be a tool used by the youth alone, when, in fact, 57% of 50- to 64-year-olds and 38% of those over 65 own at least one social media page.
Word-of-Mouth Recommendations. Nielsen found that buyers consider someone they know or others similar to them to be their most trusted sources of information before they purchase something.
Fostering Social Media in the Workplace. A study by Appirio determined that 41% of 300 professionals surveyed “believe their company should be doing more to become a social enterprise.” Many businesses are now establishing their own internal social media networks for brainstorming, boosting morale, and sharing news.
A successful social media marketing campaign can help immensely when it comes to enhancing a company’s online reputation. Therefore, keeping up-to-date with the latest trends is a must for companies eyeing more profit, an expanded customer base, and a more recognizable brand than ever before.