It takes hard work, money, and a lot of thinking to build a strong brand. It’s beyond unsettling how everything a business owner worked for can be ruined in a snap just because of a single defamatory remark or unfounded accusation posted online by an irked consumer or a malicious competitor. The discerning business owner knows that times have changed, and basic marketing campaigns are no longer …
marketing
Online Reputation Management Is Marketing
Proactive online reputation management is something frequently overlooked by startups. It is, however, an indispensable part of online marketing. Some companies enter the reputation game too late---and it is a game in that intense market competition could get ugly, and affected businesses are caked in the mudslinging before their products and services ever become known. The wisdom of starting …
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