In the days where data leaks can ruin companies and individuals, being fearful of your privacy and communication online is natural. Beginning the foundations of future online reputation defense can never start too early. Trying to protect yourself (and your reputation) from data breeches and other damaging activity early on should be top priority, but before full-on actual online reputation …
[Read more...] about Starting from scratch: How To Protect Your Good Name Online
As a brand marketer, one of your main obligation is to keep your brand’s reputation pristine at all costs. But this doesn’t mean you should direct all your efforts to the brighter side of the cyberspace. Those who thrive in the dark side of the Internet, a.k.a trolls, bashers, haters or whatever you call them, could swallow your brand like a black hole if you exclude them on your watch list. Dea …
[Read more...] about Online Reputation Repair: Transforming Online Bashers Into Brand Ambassadors
The World Wide Web is a great place where your brand can prosper and build up steam. It is where technology, users, content, and other dynamics converge to form a winning experience both for your brand and its target market. However, it remains a parlous place, a black hole that could swallow the whole of your marketing efforts on a whim. Its democratized nature exposes your reputation to …
Entrepreneurs are required to show perspicacity in all their dealings, particularly in protecting their online brand. As a business owner, you’ll need to ensure that your reputation is monitored and protected constantly against potentially damaging listings which can grow in strength with time and lead to significant losses. Most businesses use online reputation management (ORM) services to d …
As a business owner, you’ve been accustomed to the fact that your online reputation is shaped by consumer perception. User-generated content including online reviews, forums, and social media conversations significantly influence your online image, prodding you to rethink your business strategies based on the impact of consumer perception and to amplify your online reputation management s …
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Blogs are web pages or online journals published or updated regularly by individuals, interest groups, and business organizations. Blogging is the act of writing and posting content on the site with the intention of sharing information on just about everything. For 21st century PR officers, marketers, and online reputation management (ORM) specialists, blogging is more than a pastime but a …
[Read more...] about Blogosphere: A reliable online reputation management platform
Much is expected of marketers and reputation repair specialists in times of crises. Even before a crisis appears, these people need to be on lifeguard mode, constantly looking around each corner to see if a danger is brewing and to address potential threats by setting up an infrastructure in advance. When a crisis strikes, it’s certain that a part of it will occur online where it can get blown o …
[Read more...] about Beating digital crises with authentic reputation repair tactics
Brands can refer to the cumulative perception created by marketers’ interactions with their consumer base. It reflects the interdependence of corporate reputation and brand performance as companies strive to win consumer loyalty and expand their reach. Corporate branding and consumer branding are the core elements of brand management. Corporate branding focuses on investing on the company’s rep …
[Read more...] about Beyond the brand: Consumer branding vs. corporate branding
Blogging continues to become more than just a stand-alone marketing tool, but also a business model integral to promoting a company’s online reputation, increasing social media engagement, and driving revenue and growth. Business blogging is one of the potent methods that help companies interact and engage with online users and identify which practice is best to expand and strengthen consumer r …
[Read more...] about Business Blogging: A Potent Online Reputation Management Tool
Many executives and business owners tap into the power of social media marketing for a number of reasons, one being that it is a cost-effective and efficient way to reach a global audience and build a corporate brand. Social media sites such as Facebook, Twitter, and Instagram have a democratizing nature, allowing their users – including business entities – to stand out from the crowd each time …
[Read more...] about Social Media Marketing: Dealing with Social Media Criticism
