One of the key aspects of online reputation defense involves being in charge of your own name online, leading people to information you want them to know about you instead of being at the mercy of others, particularly detractors. Naturally, this brings to mind the old SEO practices of utilizing your name as a keyterm as often as possible. These practices, however, may also cause your reputation …
[Read more...] about Not All About You: Taking An Indirect Approach In Online Reputation Defense