Content is the backbone of any web promotion campaign, whether for social media marketing or online reputation management. It serves as the primary conduit for web traffic and anchors people and businesses to their supported brands. Making sure that the content available to the users is worth looking at needs a dab hand; knowing how much content to post and how often, meanwhile, is a matter of good content management.
Content optimization is a tightrope between volume and frequency. Posting the right amount of updates and content at the right time is as important as providing interesting quality content. Too much content at once can overwhelm the audience, preventing them from taking it all in enough to create meaningful impressions, or oversaturating them to the point of losing interest. The opposite is also true; dropping off the radar for a prolonged time can burn out anticipation from followers.
There are two approaches to posting frequency, which can be altered to fit the appropriate social network. There’s the regular schedule, where new content is posted on a specified date at regular intervals (i.e. on Fridays or Sundays every week ) and an irregular that varies in the number of updates, however constant, over time. The former encourages a loyal following but places a tight timetable for the creation of content, which can become dated, whereas the latter allows greater flexibility and the ability to be timely (following major infrequent events) but can fall into the trap of complacency and schedule slips.
Volume matters. Take a cue from larger companies by posting at least two relevant statuses on social media every week to maintain rapport. At the same time, be careful not to post more than twice in a single day for the same reason.
One’s own new content can also be supplemented by sharing popular or interesting content from elsewhere and re-posting particularly noteworthy old content, preferably when the climate calls for it. Business owners can encourage their customers to contribute and highlight the best of these to not only increase quality content available on social media but also to open up communication with customers and address their concerns readily and relevantly.
Optimizing quality content for maximum visibility is one of the key aspects of online reputation management. Taking steps to share and show content in a timely yet dependable manner can boost the audience’s interest, keeping them interested and in anticipation and thus boosting organic, meaningful traffic toward one’s social media presence.