Social media has made connecting to distant loved ones simple and easy, bringing together people who would ordinarily have to bear each other’s absences over long distances. Of course, your social media activity in the holidays isn’t restricted to reconnecting with relatives and friends. Whether you are a noted public figure, the owner or administrator of a business looking for growth, or an average Joe or Jane looking to create a favorable image to employers, the holiday season provides a great opportunity to give your social media marketing or online reputation management the A game treatment.
The holidays are a particularly busy time in social media. The heavy traffic ensures a huge captive audience and your social media followers would be especially active during this time. It would be wise to amp up your social media activities and keep them in the spirit of the holidays, not only through updating your site’s visual theme but also through timely and relevant updates (or, for businesses, services) reflecting on the holiday season.
Your business in particular would benefit from keeping abreast (or even ahead) of holiday social media activity. Mashable states that over 65% of shoppers plan their gift shopping through social media, providing your business with an opportunity to attract and reward its customers for their loyalty through holiday discounts, freebies, or special offers.
Paying special attention to holiday-themed content is also a must. Creating exceptionally witty or meaningful holiday messages is a sure-fire way to grab the attention of your followers. You may opt to address a general, seasonal theme to be inclusive or, if you’re willing to go the extra mile, give special greetings to particular communities celebrating the individual holidays of the season.
The holidays are a time for getting in touch and for looking back. Paying close attention to and investing time and effort in your holiday social media agenda could boost both your social media and online reputation management campaigns.