Moving past your mistakes is one thing; living them down is another. In the fickle world of the Internet, online reputation management (ORM) is a virtual necessity. Whether you happen to be the subject of scrutiny or unfair criticism or need to keep your own mistakes from being blown out of proportion, ORM can be used to protect your good name. The best part of all is that you can lay the …
reputation management
No Mere Quick Fix: Calling In The Big Guns In Online Reputation Repair
Online reputation management (ORM) is vitally important for both businesses and individuals. With so many ways by which detractors could smear the good name of a person or company, taking a proactive and pre-emptive stance toward online reputation repair is a given in many respects. Cultivating good online habits is a must for everyone on the Internet; laying the foundations toward a clear online …
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Damage Control in 140 Characters or Less
There was a time when the phrase "any publicity is good publicity" was practically a p.r. rule, but that only held true during the time when companies were the sole source of information about their products. Today, the internet renders corporate websites a mere alternative source of information about products and services. The primary sources today are blogs and posts in social networking …
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Online Reputation Management: The New Ad Agency
When the internet joined other forms of traditional media as a legitimate forum for consumer communications, advertising agencies quickly jumped on the opportunity to capitalize on the new platform. Available in the average household for more than a decade, the worldwide web quickly surpassed radio as the next-best alternative to delivering messages via television. Now at its prime, the internet …
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PR and SEO: Symbiotic, Not Synonymous
Branding was traditionally comprised entirely of offline strategies. Agencies were hired to create an image for a company and its products, and then disseminate that brand through print and mass media. With only one source for information, consumer perception was fairly easy to control. Any negative feedback about the product was received directly by the company, and any negative press about the …