Ray Kroc, the genius behind the meteoric rise of McDonald’s as a fast food chain, once said, "Look after the customers and the business will take care of itself.” This nugget of wisdom rings especially true in the Internet age, where the effects of poor customer service become amplified as dissatisfied customers of all stripes can vent their frustrations in social media. Reviews can be a gateway fo …
[Read more...] about Reviews As The Lifeline Of The Business
Social media stands as one of the primary online activities enjoyed by people and has been a staple aspect of marketing in recent years. Likewise, there is a growing need for people and businesses to have a presence in social media in one way or another to figuratively be there where others are looking, be they customers, potential employers, or bystanders. A social media presence is …
A concrete brand identity can help facilitate the organic growth of a brand’s social media presence, which can aid it in not only reaching a wider customer base but also accommodating more effective online reputation management campaigns. Understanding this, companies must strive to mold a favorable perception of that brand in the eyes of its target audience. This should aim not only to help d …
[Read more...] about ORM Support: Forging A Brand Identity In Social Media
Blogging continues to become more than just a stand-alone marketing tool, but also a business model integral to promoting a company’s online reputation, increasing social media engagement, and driving revenue and growth. Business blogging is one of the potent methods that help companies interact and engage with online users and identify which practice is best to expand and strengthen consumer r …
[Read more...] about Business Blogging: A Potent Online Reputation Management Tool
Many executives and business owners tap into the power of social media marketing for a number of reasons, one being that it is a cost-effective and efficient way to reach a global audience and build a corporate brand. Social media sites such as Facebook, Twitter, and Instagram have a democratizing nature, allowing their users – including business entities – to stand out from the crowd each time …
[Read more...] about Social Media Marketing: Dealing with Social Media Criticism
Videos are not new to multimedia marketing, but the way they are used to capture an audience’s attention continues to evolve as the technology improves. From home video camcorders, to professional grade equipment, today’s technology captures increasingly vivid images and sounds, making it easier than ever to share. The problem arose when users attempted to share their videos on the internet. L …
[Read more...] about You Need to Produce Online Videos. Here’s Why.
There was a time when the phrase "any publicity is good publicity" was practically a p.r. rule, but that only held true during the time when companies were the sole source of information about their products. Today, the internet renders corporate websites a mere alternative source of information about products and services. The primary sources today are blogs and posts in social networking …
[Read more...] about Damage Control in 140 Characters or Less
Sure, you know what online branding can do for businesses. But do you know what value it holds for you and your career? In this Internet Age, your social media accounts have become more than just your unique spaces on the web. Everything that you post on social media is no longer just a fragment of your current mindset, but also a determining factor in your leadership capacity and who you are …
[Read more...] about Above and Beyond the Campaign: Online Personal Branding as a Leadership Enabler
Search engine optimization (SEO) is the aggregation of all the work essential for driving search engine traffic to your website with the ultimate goal of increasing your business’ return on investments (ROI) and improving your online image. More than simply an online reputation management tool, SEO involves the use and analysis of internal and external website components necessary to achieve the d …
[Read more...] about Advanced Online Reputation Management: The Four Ways to Supercharge Your SEO
When the internet joined other forms of traditional media as a legitimate forum for consumer communications, advertising agencies quickly jumped on the opportunity to capitalize on the new platform. Available in the average household for more than a decade, the worldwide web quickly surpassed radio as the next-best alternative to delivering messages via television. Now at its prime, the internet …
[Read more...] about Online Reputation Management: The New Ad Agency
