Videos are not new to multimedia marketing, but the way they are used to capture an audience’s attention continues to evolve as the technology improves. From home video camcorders, to professional grade equipment, today’s technology captures increasingly vivid images and sounds, making it easier than ever to share.
The problem arose when users attempted to share their videos on the internet. Low bandwidth and varying graphics capabilities initially hindered effective video campaigns as choppy video buffering quickly discouraged audience interest. With nationwide broadband and 4G coverage available, and 5G now testing successfully, uploading and downloading large video files takes a matter of seconds, making streaming possible in real time.
Brands, companies, or public figures looking to maximize their online presence or engage in online reputation management will benefit from investing in online video production. As Facebook updates its news feed to give particular focus to images and videos, now is the time to learn.
Entertain. It Increases Retention.
The majority of today’s online users are “visual learners,” meaning they retain information more effectively if they see it happen, rather than if they merely hear or read about it. This makes videos the most effective way to achieve brand retention. Of course, infomercials and classroom-like videos may bore your audience, so get your money’s worth by making the video short while still employing an entertaining concept. This encourages retention while increasing the chances of the video being shared. Even if the video reaches a user outside your target market, at least the viewer will get a kick out of watching it, and that reach will be increased if the user reposts it.
Demonstrate Product Use.
Many negative consumer reviews come from not being able to decipher product instructions or navigate customer processes. Evade bad press by proactively showing your buyers how to use your products. These videos are often low-cost since they can be produced within your office with the help of your own staff – the very people who know your product best. A short demonstration video will also decrease the chance of a customer using the product incorrectly and lashing out on the worldwide web.
Try Livecasting – The New TV.
Traditionally, videographers would shoot film, export the material onto a computer for editing, and then either burn a DVD or post the video online. Today, newer cameras have built-in editing tools and Wi-Fi-ready ports that allow users to upload videos as soon as they’re shot. With the internet available at record speeds, livecasting – streaming a video as the event is happening – has become the best alternative to watching TV. Allowing your audience to view your events as they happen helps them feel included even when they’re away. Some audiences prefer the mobility allowed by watching games and live programs from the convenience of their laptops or phones, while others are simply always on-the-go. Livecasting allows you to reach your audience at a fraction of the cost of purchasing television airtime.
When done right, online videos can effectively increase your online presence, help you establish a good reputation, and achieve a loyal following.