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The best reputation defense is good offense, they say. But how can you exactly reclaim a tarnished reputation using a good offense? As a business owner, you try to do everything to protect your online brand and grow your consumer base. Yet there may come a time when your brand would be hit with online negative reviews, blogs, and comments which are either a work of a pissed off consumer or a …
[Read more...] about The simple commandments of reputation defense
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Blogs are web pages or online journals published or updated regularly by individuals, interest groups, and business organizations. Blogging is the act of writing and posting content on the site with the intention of sharing information on just about everything. For 21st century PR officers, marketers, and online reputation management (ORM) specialists, blogging is more than a pastime but a …
[Read more...] about Blogosphere: A reliable online reputation management platform
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Much is expected of marketers and reputation repair specialists in times of crises. Even before a crisis appears, these people need to be on lifeguard mode, constantly looking around each corner to see if a danger is brewing and to address potential threats by setting up an infrastructure in advance. When a crisis strikes, it’s certain that a part of it will occur online where it can get blown …
[Read more...] about Beating digital crises with authentic reputation repair tactics
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Sustaining and growing your business demands a loyal and expansive consumer base. One potent method to live up to such requirement is by tapping into the lucrative and influential millennial market through online PR tools and methodologies which are suited for the wants and needs of this consumer cohort. Raised in a world of technology and free-flowing information, it’s easy to dismiss …
[Read more...] about Reaching out to your millenial audience using online PR
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Brands can refer to the cumulative perception created by marketers’ interactions with their consumer base. It reflects the interdependence of corporate reputation and brand performance as companies strive to win consumer loyalty and expand their reach. Corporate branding and consumer branding are the core elements of brand management. Corporate branding focuses on investing on the company’s …
[Read more...] about Beyond the brand: Consumer branding vs. corporate branding
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The increasing importance of online reviews and ratings is more than enough to conjure a paradigm shift in the way businesses manage their online brands. The fact that consumer reviews are trusted 12 times more than product descriptions impels companies into repairing their online reputation to prevent losing potential customers to any negative content. As a business owner, you must be …
[Read more...] about Legitimate methods will help your online reputation
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Online reputation repair is not the bull-horned aggression it’s played out to be. The rise of malicious SEO tactics in the stampede for top search results rankings conveys this misconception. In truth, a rational and effective campaign plays out like any well-oiled marketing project and the rest of SEO efforts are secondary. When it comes down to the basics, online corporate branding is the …
[Read more...] about Relaxed online reputation management means having online cred first
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Very recently, the Internet erupted in an apocalyptic frenzy for online reputation management. As the trend of killing off search engine industries gains ground, more rational heads are taking the podium. This Huffington Post article has been quick to shush the premature eulogies. Online reputation management is alive and well; in fact, even in its supposed wake it has never been more robust. …
[Read more...] about Online reputation management: A vibrant post-mortem
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A business’ online identity is anchored on its websites and social media presence. When these platforms are hacked or razed by foul-mouthed trolls, business reputation suffers no less than a very public flogging. Online reputation management is a proactive process. At its heart, the industry presents a business to an online audience in the most factual, pragmatic, and competent light. It …
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Transparency in all dealings is one of the riskiest commandments of entrepreneurship. Companies should learn how to embrace transparency as a method of reaching out to their audience and as a key tenet of brand building and management. Knowing how to deflect compromising situations in a manner that protects and enhances the brand’s reputation is beneficial for businesses that regard transparency …
[Read more...] about Proactive transparency as a component of online reputation management
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